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Glossary·
Minsk · WarsawHire us
North star metric
The single number a team agrees best represents delivered value — weekly active teams, completed bookings, documents signed — and against which roadmap decisions are judged.
Why it matters
Without one, every function optimises its own dashboard and the product drifts. It is also the fastest way to kill features that move a vanity metric and nothing else.
How we approach it
We pick a metric that only improves when a user got real value, keep it visible next to the backlog, and state for each planned feature which input to it the work is meant to move.
