Identity built as a working system — logo, colour, type and rules — so it holds from the website to the app and the investor deck.
Four areas where this work is won or lost.
A mark that works at favicon size and on a billboard, in colour and in one colour.
Palette and type chosen for legibility and accessibility first, then for personality.
Rules and examples for layout, imagery and tone, so a new designer can extend it without guessing.
The identity applied to the actual interface, with tokens ready for the design system.
A short loop with a written result at every step.
Who it is for, what it is against and how it should feel — written before any logo is drawn.
Mark, colour, type and layout principles tested on real touchpoints, not on a blank artboard.
Rolled across product and marketing, with a short guide the team will actually open.
Chosen for your product, not for our habit.
Tell us who you are for. We will start from positioning, not from a logo.