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Brand identity·
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00Brand identity
A look that scales

Brand identity
design

Identity built as a working system — logo, colour, type and rules — so it holds from the website to the app and the investor deck.

What we build

Four areas where this work is won or lost.

01

Logo and mark

A mark that works at favicon size and on a billboard, in colour and in one colour.

02

Colour and typography

Palette and type chosen for legibility and accessibility first, then for personality.

03

Identity system

Rules and examples for layout, imagery and tone, so a new designer can extend it without guessing.

04

Digital application

The identity applied to the actual interface, with tokens ready for the design system.

How we work

A short loop with a written result at every step.

01 / 03

Position

Who it is for, what it is against and how it should feel — written before any logo is drawn.

PositioningAudienceTone
02 / 03

Design the system

Mark, colour, type and layout principles tested on real touchpoints, not on a blank artboard.

LogoPaletteTypography
03 / 03

Apply and document

Rolled across product and marketing, with a short guide the team will actually open.

GuidelinesAssetsTokens

Stack

Chosen for your product, not for our habit.

Design
FigmaIllustratorAfter EffectsBlender
Systems
Design tokensBrand guidelinesStorybook
Output
SVGWeb fontsSocial kitsDeck templates

Product looks
like a template?

Tell us who you are for. We will start from positioning, not from a logo.

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