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Product discovery·
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00Product discovery
Know what to build

Product
discovery

A short, paid phase that settles what to build, for whom and in what order — so the build budget goes to the right thing.

What we build

Four areas where this work is won or lost.

01

Problem framing

The problem stated in a sentence a stranger understands, and the evidence it is worth solving.

02

User and market research

Who the users are, how they cope today and what the alternatives leave unsolved.

03

Scope and priorities

A first version small enough to ship and big enough to prove the idea, with what is out stated plainly.

04

Roadmap and estimate

Phases, risks and a cost range your budget can be planned on, with the assumptions listed.

How we work

A short loop with a written result at every step.

01 / 03

Align

Stakeholders and constraints in one room, with the definition of success written down.

GoalsConstraintsSuccess
02 / 03

Explore

Research, prototype the riskiest flow and test it with a few real users.

ResearchPrototypeTest
03 / 03

Decide

A scoped plan, a roadmap and an estimate, or an honest recommendation not to build.

ScopeRoadmapEstimate

Stack

Chosen for your product, not for our habit.

Research
InterviewsSurveysCompetitor reviewAnalytics
Design
FigmaFigJamMiroMaze
Planning
LinearNotionJiraRoadmaps

Idea, budget
and no scope?

Tell us the idea. We will propose a discovery that ends in a decision you can fund.

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