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Glossary·
Minsk · WarsawHire us
Push notifications
Messages delivered to a device even when the app is closed, through Apple's and Google's notification services. They can be broadcast to everyone or triggered by a specific event for one user.
Why it matters
Push is the only channel that reliably brings a user back into an app, and the fastest way to lose them: one irrelevant notification at the wrong hour is a common reason for uninstalling.
How we approach it
We ask for permission in context rather than on first launch, segment and schedule messages by behaviour and time zone, and give users granular settings — including a way to keep transactional alerts while muting marketing.
