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Glossary·
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SEO
Search engine optimisation: the technical and content work that makes a site findable for the queries your customers actually type. It covers crawlability, speed, structure, metadata, and the quality of the pages themselves.
Why it matters
Organic traffic is the only acquisition channel that does not stop when the advertising budget does. The technical half is decided during development, and retrofitting it into a finished site is far more expensive.
How we approach it
We build the technical foundation in: server-rendered content, clean URLs, metadata and hreflang for each language, structured data, sitemaps, and fast pages. Keyword strategy and content we plan together with you.
