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Glossary·
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Definition

Static site generation (SSG)

Building every page into a ready HTML file at deploy time, so requests are served as files from a CDN with no application server involved in the response.

Why it matters

It is the fastest and cheapest way to serve content that does not change per visitor, and the most resilient: there is no database or backend that can fail under a traffic spike.

How we approach it

We generate statically wherever content allows and refresh pages incrementally when the source data changes, so editors see updates within seconds without a full rebuild of the site.

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