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Glossary·
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Unit economics
What one customer costs to acquire and serve against what they pay over their lifetime — the arithmetic that decides whether growth makes you money or loses it faster.
Why it matters
A product can grow quickly and still be a machine for destroying cash. Until the maths per customer works, more users is a bigger problem, not a bigger business.
How we approach it
We instrument acquisition, activation, and cost per active user from the first release, so the economics are measurable before the marketing budget scales rather than reconstructed afterwards.
