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Glossary·
Minsk · WarsawHire us
A/B testing
Showing two versions of a page or flow to comparable groups of real users at the same time and keeping the one that performs measurably better.
Why it matters
It replaces internal opinion with evidence on exactly the decisions teams argue about longest — wording, layout, pricing, onboarding steps.
How we approach it
We size the test before running it: a clear metric, the sample needed, and a stop date. A test ended early because the numbers looked good is a guess with extra steps.
