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Glossary·
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UX research
Interviews, usability tests, and analysis that show how real people use a product, so design decisions rest on evidence, not opinion.
Why it matters
Teams routinely build what they believe users want. Research replaces assumptions with observed behaviour before expensive decisions are locked in.
How we approach it
We run short, targeted interviews and usability sessions, synthesise them into clear findings, and tie each design decision back to what we learned.
