Everything between a finished build and an app users can install: developer accounts, store listings, privacy declarations, review, and staged rollout.
Review is a real schedule risk, not a formality. Rejections over privacy labels, account deletion requirements, or payment rules routinely delay launches by a week or more.
We publish under the client's own developer accounts, prepare the privacy and data declarations ahead of submission, and plan the first release with review time built into the date.