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Glossary·
Minsk · WarsawHire us
CRM integration
Connecting your site or product to the system where sales work — so a form submission becomes a lead with its source attached, and status changes flow back automatically.
Why it matters
Without it, leads are retyped by hand, sources are lost, and nobody can say which channel actually produced revenue — which makes the marketing budget a guess.
How we approach it
We integrate through the CRM's API with retries and a dead-letter queue, so a CRM outage delays a lead instead of losing it, and we map attribution fields deliberately rather than by default.
