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Glossary·
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Definition

E-commerce (online store)

A site that sells directly: catalogue, cart, checkout, payment, delivery calculation, and the back office where orders and stock are managed.

Why it matters

Revenue depends on details that are invisible in a mockup — checkout speed, accurate stock, failed payment handling. Each is a point where a paying customer silently leaves.

How we approach it

We build commerce around the integrations that decide reliability — payment, stock, delivery, accounting — and treat checkout as the most tested path in the product.

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