A structured review of an existing site — speed, search visibility, accessibility, code quality, security — ending in a prioritised list of what to fix and what it is worth.
It separates the changes that move revenue from the ones that merely look like progress, which is what stops a redesign that fixes nothing measurable.
We audit against measurements rather than opinion, report findings by impact and effort, and we will say when a site needs targeted fixes instead of the rebuild it was asking us to quote.