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Glossary·
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Definition

Chatbot

An automated conversation in a messenger or on a site that answers questions, takes orders, or collects data — rule-based, model-driven, or a mix.

Why it matters

In markets where customers live in messengers, a bot is often the cheapest full service channel. The failure mode is a bot that cannot answer and cannot hand over to a person.

How we approach it

We scope bots to the requests that are genuinely repetitive, always keep a route to a human, and connect them to real systems — a bot that cannot check an actual order is a worse FAQ page.

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