An automated conversation in a messenger or on a site that answers questions, takes orders, or collects data — rule-based, model-driven, or a mix.
In markets where customers live in messengers, a bot is often the cheapest full service channel. The failure mode is a bot that cannot answer and cannot hand over to a person.
We scope bots to the requests that are genuinely repetitive, always keep a route to a human, and connect them to real systems — a bot that cannot check an actual order is a worse FAQ page.