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Glossary·
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Definition

Semantic search

Search that matches on meaning rather than characters, so a query for "cancel my order" finds a page titled "Returns and refunds" with no shared keywords.

Why it matters

Keyword search fails exactly where users need help most — when they describe a problem in their own words instead of your product's vocabulary.

How we approach it

We combine semantic and keyword search rather than replacing one with the other: embeddings handle paraphrase, keyword matching keeps exact codes, SKUs, and names reliable.

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