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Glossary·
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Usability testing
Watching representative users attempt real tasks in the product or prototype, without hints, and recording where they hesitate, misread, or fail.
Why it matters
Teams cannot see their own interface clearly: they know where everything is. Five sessions typically surface the majority of serious problems, which is why it is the highest-return research method there is.
How we approach it
We run short moderated sessions on the riskiest flow, ask people to work rather than to give opinions, and report findings as a ranked list of problems with the fix we propose for each.
