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Glossary·
Minsk · WarsawHire us
Redesign
Reworking an existing product's interface — sometimes only the visual layer, sometimes the structure and flows underneath it.
Why it matters
Redesigns fail in a specific way: the site looks current and converts worse, because the old layout had reasons nobody wrote down before replacing it.
How we approach it
We measure the current funnel before changing it, keep what performs, and release significant redesigns gradually rather than switching everything on one date and losing the ability to tell what caused what.
