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Glossary·
Minsk · WarsawHire us
Customer journey map
A view of the whole experience from the customer's side — first search, comparison, signup, first use, support, renewal — including the parts that happen outside your product.
Why it matters
Most damage to conversion and retention happens between the screens teams design: in an email, a wait, or a support reply nobody owns.
How we approach it
We map journeys against real research rather than assumptions, mark where people drop out or ask for help, and use it to decide what gets designed — it is a prioritisation tool, not a poster.
